We are seeking a Communications and Marketing Assistant to support the development and delivery of our communications, fundraising, marketing, events and public relations activities in line with the organisation’s marketing and communications strategy. You will be supporting the Communications Manager working for a UK wide charitable organisation at our Farnborough Head Office. We are a small but busy team working Mon to Fri 9am to 5pm with 25 days holiday and parking facilities.
The role would suit a recent Graduate or College leaver seeking their first Marketing/Communications role or candidates seeking to move into this field from a more general office based role.
The Communications and Marketing Assistant will be communicating through both offline and online communications channels, including our website, social media channels, e-newsletters and publications. The role also includes developing pipelines for new business marketing opportunities as well as supporting our Press Office by handling media requests and assisting in the development and distribution of media releases.
The main responsibilities will be:-
Support the development and maintenance of our main websites, making updates as appropriate.
Support the development and maintenance of our social media channels. Ensure that the content is relevant for each channel and audience to ensure maximum engagement. Facilitate a positive community atmosphere by developing discussions and ensuring threads are not dominated by ‘trolls’ or negative behaviour and language. Engage and assign activities to comments received on all social channels.
Support the design and distribution of our regular e-newsletters to our Individual, Corporate and Healthcare Professional members, liaising with the relevant membership manager(s) to plan content. Ensure that the design and content is compelling to maximise engagement.
Work collaboratively with other departments on the design and distribution of our e-communications (emails) for campaigns, fundraising and the promotion of our annual events.
Support in the design, print and distribution of both online and offline publications, including our Information Standard materials, and liaise with suppliers as appropriate.
Support the design and distribution of regular internal staff communications to ensure that colleagues remain abreast of ongoing developments and opportunities across the organisation.
Support the presentation of regular reports on the reach and success of our communications activities.
Marketing and Events
Support the Communications Manager by researching key target audiences and developing a robust pipeline of new business opportunities to enable the Communications team to meet income generation targets for sponsorship, advertising events and product sales, including our conference programme and online training courses.
Support the design and distribution of marketing messaging through our key communications channels including our website, social media and e-newsletters to enable the Communications team to meet income generation targets.
Support in the promotion of our national Support Groups via PR in Agility PR and online channels
Support the fundraising department in communications to raise awareness of fundraising events to key targeted audiences through all our online channels.
Support in the creation of fundraising messages to raise vital funds coming into the charity through the development of both online and offline assets.
Support our Press Office by answering media enquiries via telephone and email, ensuring requests are responded to by the specified deadline with the relevant information requested, including any appropriate case studies.
Support our Press Office by approaching our supporters for case studies and keeping an accurate record of consents given on our CRM database and shared files.
Support our PR outreach activities, including researching, writing and distributing press releases to targeted media sources through the online distribution programme.
Support our Press Office by recording media enquiries and collating cuttings from resulting media coverage on our CRM database and shared files.
Support the Communications Manager in liaising with colleagues and key spokespeople to manage our reputation in potential crisis situations.
Ideally you will have a knowledge of a wide range of communications channels including websites, social media and e-newsletters and an understanding of confidentiality and data protection. You should be educated to Degree level or equivalent in a media, marketing, journalism, PR, communications or related subject and be able to write in a factual and engaging manner. Experience of the effective use of digital communication systems for key messaging. Able to show initiative and take personal responsibility for completing tasks.
This is an excellent opportunity to start your career within Communications gaining valuable experience within the charitable sector. Please submit your CV asap for immediate consideration.
Salary: £20k per year + 25 days holiday
Contact: Louisa Leyland
Telephone: 01276 605000